Recently one of my colleagues Revathi gave me a RED book and recommended that I read it!!!.
I was travelling to US that week and took it with a hope to find some time to read it. That trip was such a busy one, I hardly had any time to read it. It was during the flight back from US, got some time to read it.
It was such a powerful story that I read the whole book in a go!!!
The Go-Giver: It is a book written by Bob Burg and John D. Mann in 2008.
The authors narrate the story of a man who is a consistent achiever and go-getter. One day, in a desperate attempt meet his targets in a bad fiscal quarter, he reaches out to a legendary mentor known as the Chairman hopping to get some connections that would yield business.
This mentor introduces this mentee to a series of successful “go-givers”: a restaurateur, a CEO, a financial advisor, a real estate broker and “The Connector,” who brought them all together. These people share Five Laws of Success and encourage him to open himself up to the power of giving.
Thanks to Marshal Goldsmith’s interview, I just picked up the FIVE LAWs as told by Bob…
The Law of Value: Your true worth is determined by how much more you give in value than you take in payment. The key is realizing that price and value are two different things. Price is a dollar amount; value is desirability to the end user. Always strive to provide more in "use value" to your customer than what you charge them—while still making a healthy profit.
The Law of Compensation: Your income is determined by how many people you serve and how well you serve them. While No. 1 discusses the value you provide, No. 2 shows you how to get well compensated for the value you provide. You do so by touching the lives of a lot of people.
The Law of Influence: Your influence is determined by how abundantly you place other peoples' interests first. This might sound a little Pollyanna, but it's actually extremely practical. The golden rule of business is that all things being equal, people will do business with and refer business to those people they know, like, and trust. There's no quicker, more powerful, or more effective method of eliciting those feelings in others than by focusing on putting their interests first.
The Law of Authenticity: The greatest gift you have to offer is yourself. The most significant way you have of adding value to others' lives is by honoring your own nature—by being genuine and not trying to be someone you're not. Consciously or not, people can tell when you're not being authentic, and it interferes with your interaction just as surely as if you broke off an electrical current. You cannot truly give to another person unless you're being authentic.
The Law of Receptivity: The key to effective giving is to stay open to receiving. This is what really brings it home. It says that receiving is good—it's great—because it is a natural result of giving.
In simple, it’s about changing our focus from getting to giving and putting others’ interests above our own.
I was travelling to US that week and took it with a hope to find some time to read it. That trip was such a busy one, I hardly had any time to read it. It was during the flight back from US, got some time to read it.
It was such a powerful story that I read the whole book in a go!!!
The Go-Giver: It is a book written by Bob Burg and John D. Mann in 2008.
The authors narrate the story of a man who is a consistent achiever and go-getter. One day, in a desperate attempt meet his targets in a bad fiscal quarter, he reaches out to a legendary mentor known as the Chairman hopping to get some connections that would yield business.
This mentor introduces this mentee to a series of successful “go-givers”: a restaurateur, a CEO, a financial advisor, a real estate broker and “The Connector,” who brought them all together. These people share Five Laws of Success and encourage him to open himself up to the power of giving.
Thanks to Marshal Goldsmith’s interview, I just picked up the FIVE LAWs as told by Bob…
The Law of Value: Your true worth is determined by how much more you give in value than you take in payment. The key is realizing that price and value are two different things. Price is a dollar amount; value is desirability to the end user. Always strive to provide more in "use value" to your customer than what you charge them—while still making a healthy profit.
The Law of Compensation: Your income is determined by how many people you serve and how well you serve them. While No. 1 discusses the value you provide, No. 2 shows you how to get well compensated for the value you provide. You do so by touching the lives of a lot of people.
The Law of Influence: Your influence is determined by how abundantly you place other peoples' interests first. This might sound a little Pollyanna, but it's actually extremely practical. The golden rule of business is that all things being equal, people will do business with and refer business to those people they know, like, and trust. There's no quicker, more powerful, or more effective method of eliciting those feelings in others than by focusing on putting their interests first.
The Law of Authenticity: The greatest gift you have to offer is yourself. The most significant way you have of adding value to others' lives is by honoring your own nature—by being genuine and not trying to be someone you're not. Consciously or not, people can tell when you're not being authentic, and it interferes with your interaction just as surely as if you broke off an electrical current. You cannot truly give to another person unless you're being authentic.
The Law of Receptivity: The key to effective giving is to stay open to receiving. This is what really brings it home. It says that receiving is good—it's great—because it is a natural result of giving.
In simple, it’s about changing our focus from getting to giving and putting others’ interests above our own.
Kumar, thank you so much for your kind review and posting about John David Mann's and my book. Very honored and appreciated, sir! - Bob
ReplyDeleteThanks Bob. These are such a simple ones to understand and follow. What an amazing insight in Law No 2! - Kumar
ReplyDeleteThanks for sharing the great insights on "Giving" & laws from the book.
ReplyDeleteLove the "Law of Authenticity".
I use this principle in another way "Taking the other person's point of view". It opens up a whole vistas. Especially I apply it to the auto drivers in Pondicherry who charge a lot. I usually take the auto driver's point of view and find that every time taking an auto is a pleasure rather than complaining about how much money I am wasting.